An estimated 95% of website visitors remain anonymous. They browse, show purchase intent, and leave without ever identifying themselves. Minty helps brands reconnect with more of those shoppers through the Everflow Marketplace.
The results, featured in a case study published by Everflow, show a 24.61% increase in overall revenue across partnered brands from Q2 2025 to Q1 2026.
The Challenge: Traffic Brands Can't Re-Engage
When shoppers leave without logging in, purchasing, or sharing an email address, most brands have limited ways to reach them again. For brands already investing in traffic acquisition, that means valuable demand can disappear before it converts. The opportunity is to get more value from the traffic they're already generating.
Launching Faster Through Everflow
Everflow's Marketplace makes it easier for Minty to identify and activate the right brand partnerships quickly.
With shared tracking infrastructure already in place, campaigns can launch in days rather than weeks. Minty uses Everflow's partner-matching tools to identify brands that are a strong fit, typically those with at least 25,000 monthly U.S. visitors, and an existing shopping cart.
"Instead of spending time convincing, we can focus on executing. The brands in the Marketplace are already performance-oriented," said Chris Lettera, Partnerships Manager at Minty.
The Results
From Q2 2025 to Q1 2026, brands working with Minty through the Everflow Marketplace saw:
24.61% increase in overall revenue
12.75% increase in partner payouts
66.53% open rate for a premium supplement brand
25.10% conversion rate for a premium supplement brand
54.17% open rate for a gut health retailer
14.88% conversion rate for a wellness brand
Turning More Existing Traffic Into Revenue
The brands seeing the strongest results were already generating meaningful traffic. Minty gave them another way to convert more of that existing traffic by re-engaging shoppers who would otherwise leave without buying.
By identifying high-intent anonymous visitors and reconnecting with them through direct-to-inbox messaging, Minty helps brands recover more value from existing traffic. Through Everflow, that capability can be activated quickly and tied back to measurable performance.
Minty is the AI shopping companion that proactively unleashes savings for smart shoppers, creating more loyalty for the eCommerce brands they shop. As the pioneer of Proactive Commerce, Minty has 100's of millions of shoppers and is ranked a top 5 eCommerce tool