In May, Minty brought its shopping companion experience to Miami with a three-day activation in the heart of Wynwood.
The event kicked off with an exclusive creator preview night before opening to the public for two consumer shopping nights at Wynwood Marketplace. Throughout the weekend, shoppers had the opportunity to discover new brands, unlock exclusive offers, and experience firsthand how Minty helps consumers save time and money while they shop.
Bringing Brands and Shoppers Together
The activation featured a curated collection of brands including Hello Molly, Rebag, SeaWorld, MKF Collection, NOBULL, MASAMI, Dr. Squatch, and more.
Visitors explored product displays, connected directly with participating brands, and learned how Minty helps shoppers uncover savings and rewards across their favorite retailers.
The event reflected Minty's mission to make shopping easier while helping brands connect with high-intent consumers in new and engaging ways.
Creator Night Kicked Off the Experience
The weekend began with a private creator event that welcomed more than 30 creators and influencers to preview the activation before it opened to the public.
Creators explored participating brands, captured content throughout the space, and helped introduce their audiences to the Minty shopping experience.
More Than 1,500 Attendees Across Consumer Nights
Following the creator preview event, Minty welcomed more than 1,500 attendees across two public consumer nights at Wynwood Marketplace.
Guests had the opportunity to discover new products, engage with participating brands, take advantage of exclusive offers, and learn how Minty helps shoppers find savings wherever they shop.
The strong turnout highlighted growing consumer interest in discovering brands through experiences that combine shopping, entertainment, and value.
Minty in the Media
Ahead of the activation, Minty was featured by Modern Luxury Miami, which highlighted the Wynwood Marketplace event and the immersive shopping experience available to attendees.
Read the full Modern Luxury feature here:
https://www.modernluxury.com/wynwood-marketplace-minty/
Thank You to Our Partners and Attendees
A special thank you to all of the brands, creators, partners, and shoppers who helped make the Wynwood activation a success.
From creator collaborations to consumer engagement, the event showcased what happens when brands, shoppers, and savings come together in one place. We're grateful to everyone who participated and helped bring the experience to life.