Minty, the AI shopping companion that delivers cashback and rewards to millions of shoppers across apps, including ChatGPT, has launched Minty Ads, a new advertising product that connects brands with Minty’s Gen Z and Millennial shoppers.
The new offering gives brands another way to reach a higher-income audience that relies on Minty’s AI shopping tools to maximize savings.
Read the full press release on Business Wire.
Reaching Shoppers as AI Changes How People Buy
Minty Ads launches as AI continues to change how consumers shop and how brands compete for attention.
As the pioneer of Proactive Commerce, Minty surfaces relevant offers at the moments and across the channels where purchase decisions are happening.
That is especially important heading into the 2026 back-to-school season. Minty research found that 77% of shoppers plan to use AI to shop for back-to-school, from discovering deals and finding comparable alternatives to deciding between products.
Because Minty runs on the Model Context Protocol, its offers and shopping intelligence are built to work across AI platforms including ChatGPT, Google, and Microsoft Copilot.
“Minty shoppers are ready to unleash savings for back-to-school,” said Rodney Mason, Minty’s Chief Marketing Officer. “Minty’s Favorites puts brands in the middle of shoppers’ decision process across the Minty platform, where they make smart purchase decisions. For advertisers, this is the highest-value moment in retail.”
Native Advertising Across the Minty Platform
Minty’s Favorites was built around native, opt-in placements delivered only across channels where shoppers have already chosen to engage.
Advertisers provide their branding, approved offers, and cashback messaging, which Minty uses to create the final placement within the platform experience. Promotional messaging is agreed upon by both Minty and the advertiser before launch to ensure offers are current, accurate, and on-brand.
Campaign performance on Minty.com is tracked daily across metrics including impressions, unique reach, CPM, clicks, click-through rate, and viewability.
Available for Back-to-School and Black Friday
Minty’s Favorites is available now for the 2026 back-to-school season, with weekly campaigns beginning July 20.
Brands that purchase a four-week Back-to-School package will also receive first-access reservations for Minty’s Favorites placements during Black Friday, while availability lasts.
Minty plans to add additional shopping holidays, events, and advertising experiences as part of its broader Proactive Commerce initiative.
Learn more about Minty Ads and receive the 2026 National Back-to-School Shopper Study Whitepaper.