Minty Chief Revenue Officer Jeff Wender took the stage at CommerceNext to make the case for a problem most ecommerce brands aren't solving: the 95% of website visitors who leave without a trace.

Watch Jeff's full talk from CommerceNext

The 95% Problem

Most brands have gotten good at driving value from the 5% of shoppers they already know, the customers sitting in their CRM and first-party data. It's the other 95% that's the real test: shoppers who browse, show real interest, and leave without giving up any information. No cookie, no CRM record, no way to retarget them once they're gone.

That gap is only getting more expensive to ignore. As more shoppers start their research in AI tools rather than a search bar or a brand's own site, brands are seeing more of this anonymous, high-intent traffic — and have fewer of the old signals to work with.

How Minty Solves for the 95%

This is where Minty's Proactive Commerce model comes in. Rather than waiting for shoppers to opt in, Minty identifies anonymous, high-intent visitors against Minty's permissioned database of more than 450 million devices.

Once a shopper is identified, Minty can re-engage them with incentive emails and texts at 98% deliverability, with more than half opened, driving conversion rates well above typical retargeting benchmarks.

Minty already works with major brands across categories, including NOBULL, Groupon, Dr. Squatch, Blue Nile, Dollar General, and Cupshe, and was recently ranked by G2 among the top five software products in its category.

Key Takeaways

Don't discount the 95%. It's the largest share of your traffic and, increasingly, the hardest to ignore.
Prioritize scarcity and efficiency. Go after the shoppers showing the clearest purchase intent first.
Trust purchase intent as a signal. It remains the best indicator of who's ready to buy.

Minty is the pioneer of Proactive Commerce, built to help brands unleash shoppers by finding and converting the customers everyone else can't see.

Learn more about Minty → business.minty.com