Minty Partnerships Manager, Chris Lettera, joined Malena Gong, Country Head, Greater China at Tyroo CJ, for Episode 05 of the CJ Go-Global Growth Lab to discuss a major ecommerce growth opportunity hiding in plain sight: the vast majority of website visitors leave without purchasing or identifying themselves.
Brands are already spending heavily to bring shoppers to their sites. The bigger opportunity is capturing more value from the traffic they’ve already earned.
The Growth Opportunity Brands Are Already Paying For
For years, ecommerce growth has largely focused on acquisition: drive more traffic and generate more sales.
But as the cost of paid media rises, simply buying more traffic becomes harder to sustain. Meanwhile, most of the traffic brands pay to get to their site leaves without converting.
Many of those shoppers showed real intent. They browsed products, considered a purchase, then disappeared without entering a traditional CRM or retargeting flow.
That makes conversion and shopper recovery an increasingly important part of the growth equation.
How Minty Works Across the Shopper Journey
Minty reaches and converts shoppers across the funnel through three products built for different stages of the shopper journey.
Minty Promote helps brands reach new shoppers during discovery by syndicating offers across Minty and AI shopping experiences, including platforms like ChatGPT and Perplexity.
Minty Prevent helps brands convert more high-intent website visitors before they leave. It identifies shoppers showing signs of exit and delivers a timely offer while helping brands capture more first-party customer data.
Minty Recover re-engages high-intent shoppers after they leave without purchasing, reaching them directly through email and bringing them back to complete their purchase.
Together, the products are designed to complement brands’ existing CRM, affiliate, loyalty, and personalization strategies rather than replace them.
The Takeaway: More Traffic Isn’t Always the Answer
One of the biggest growth opportunities is converting more of the high-intent traffic already reaching your site.
As ecommerce acquisition becomes more expensive, brands have more reason to focus on the shoppers who showed intent but never converted.
That is the opportunity behind Proactive Commerce: reaching shoppers at the right moment, recovering demand that would otherwise disappear, and creating more value from existing traffic.
Minty is the pioneer of Proactive Commerce, helping ecommerce brands acquire new customers, recover high-intent shoppers, and unlock incremental revenue.