Most shoppers don’t purchase during their first visit to a site. For brands, that means a significant amount of potential demand can disappear when interested shoppers leave without identifying themselves or completing a purchase.
Through CJ’s Connected Commerce platform, Minty has helped brands create another opportunity to reach those shoppers.
Since 2024, Minty Recover has generated more than $130 million in revenue across CJ advertisers, according to a case study published by CJ.
The Challenge: Reaching Shoppers After They Leave
A shopper can visit a site, browse products and show real purchase intent without ever creating an account or sharing an email address.
Once that shopper leaves, brands have traditionally had limited ways to reconnect with them. Many existing abandonment programs depend on a shopper already being identified, leaving a gap between the traffic brands work to acquire and the shoppers they are able to re-engage.
That’s the opportunity Minty Recover was built to address.
How Minty Recover Works Through CJ
Minty Recover identifies high-intent visitors who leave without purchasing and re-engages them with timely, direct-to-inbox messaging designed to bring them back.
The messages are sent from Minty, helping protect the brand’s domain and email deliverability while creating another opportunity to convert shoppers who may otherwise have been lost.
Through CJ’s Universal Tag, advertisers can activate Minty without additional tagging or development work, making it easier to add shopper re-engagement to their existing affiliate strategy and measure the resulting transactions.
The Results
Since 2024, Minty Recover’s work across CJ advertisers has generated:
$130M+ in revenue
51.8% open rate
14.5% conversion rate
The scale of those results shows the opportunity in re-engaging shoppers who have already demonstrated interest rather than letting that demand disappear after the initial visit.
As Stacey Georgoulis, Vice President of Platform Partnerships at CJ, said:
“Partners like Minty help brands reconnect with consumers at the exact moment they hesitate.”
Getting More From the Traffic You Already Have
Brands already invest heavily in bringing shoppers to their websites. But not every interested visitor is ready to purchase during that first session.
Minty Recover gives brands another opportunity to reach those shoppers after they leave, while CJ connects that activity back to measurable commerce.
More than $130 million in revenue since 2024 shows just how much opportunity can exist in the traffic brands are already generating.
Read the full CJ + Minty case study to see how Minty and CJ are turning shopper indecision into measurable revenue.
Minty is the AI shopping companion that proactively unleashes savings for smart shoppers, creating more loyalty for the eCommerce brands they shop. As the pioneer of Proactive Commerce, Minty has 100's of millions of shoppers and is ranked a top 5 eCommerce tool