Boost Mobile was already attracting shoppers to its site. The opportunity was finding a better way to turn more of that existing traffic into customers.
Through Rakuten Advertising, Boost Mobile partnered with Minty to re-engage shoppers after they left the site and bring more of that existing demand back into the purchase journey.
The results, featured in a joint case study with Rakuten Advertising, show what's possible when a brand stops leaving high-intent traffic on the table.
The Challenge: Converting More High-Intent Traffic
Wireless purchases rarely happen in a single session. Shoppers research plans and devices, compare options, leave the site, and often return later before making a decision.
That creates a challenge for brands like Boost Mobile: how do you stay connected with interested shoppers after they leave and create another opportunity to convert?
Rather than focusing only on acquiring more traffic, Boost Mobile looked for a way to get more value from shoppers already showing interest.
How Minty Helped Boost Mobile Re-Engage Shoppers
Through Rakuten Advertising's affiliate network, Boost Mobile activated Minty Recover, our solution for re-engaging shoppers after they leave a brand's website.
Minty helped Boost Mobile reconnect with those shoppers through personalized, direct-to-inbox messaging designed to bring them back into the purchase journey. Using Rakuten's Partner Tag, the program launched without a heavy technical lift for the Boost Mobile team.
The program complemented Boost Mobile's existing affiliate strategy while creating another opportunity to convert shoppers who may otherwise have left without purchasing.
The Results
From Q3 to Q4 2025, Boost Mobile saw:
41% increase in conversion rate
20% increase in affiliate volume
4% year-over-year reduction in cost to acquire
Together, those results demonstrate the value of looking beyond traffic acquisition alone and finding more ways to convert shoppers already engaging with the brand.
Read the full Boost Mobile x Minty case study on Rakuten Advertising to see how the program drove a 41% increase in conversion rate and 20% growth in affiliate volume.
Minty is the AI shopping companion that proactively unleashes savings for smart shoppers, creating more loyalty for the eCommerce brands they shop. As the pioneer of Proactive Commerce, Minty has 100's of millions of shoppers and is ranked a top 5 eCommerce tool